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Selected work

How we approach the work.

We start by getting close to how the business actually runs. Then we decide what needs to be built and go from there.

Illustrated studio table with wireframes, notes, launch materials, and design tools.

Selected case studies.

Each of these started with a real business challenge. The case studies walk through how we approached it, what we built, and the difference it made.

Power Manufacturing homepage with transit and coach parts search, account tools, and shop navigation.

Power Manufacturing

A B2B parts business that needed an online store as serious as their fulfillment process. We rebuilt it on BigCommerce with customer-specific pricing, PO checkout, freight rules that match real cost, and QuickBooks Desktop kept in the loop.

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Challenge

Their customers needed to log in to see their pricing, place purchase orders, and get accurate freight on heavy parts. They needed those B2B features on a platform a normal team could keep running — not a custom site that depended on one developer and constant monitoring.

What we did

  • Mapped the full buying path: login-for-price, direct ordering, customer groups, and the handoff back to operations.
  • Designed product-group and point-based shipping logic that handles parcel and freight without underpricing either.
  • Picked platform choices the team could actually maintain after launch.

What changed

  • B2B customers now place orders online instead of routing everything through email and phone.
  • Closer-to-cost shipping estimates cut margin loss from underpriced freight.
  • Accounting and fulfillment constraints live in the storefront as real rules, not hidden manual steps.
Phase Two Chemicals homepage with sustainable chemicals messaging and product navigation.

Phase Two Chemicals

A WordPress-to-Next.js rebuild giving a clean-tech company a faster, more maintainable site for investors, partners, and B2B buyers.

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Challenge

A WordPress setup made it hard to keep technical resources, credibility pages, and case studies running with the speed a growing site needs as the company expanded.

What we did

  • Rebuilt the public site on Next.js, Sanity, Vercel, and Cloudflare.
  • Structured the content model around use cases, credibility pages, and gated technical resources.
  • Created a clearer publishing foundation so new proof and resource content could be added without reworking the whole site.

What changed

  • Moved off WordPress to a faster, more modern platform.
  • Improved maintainability for investor and B2B communication.
  • Made it easier for visitors to find the right resource and reach the right person.
Blue & Yellow Project homepage with sustainable clothing navigation, purpose links, and ecommerce storefront content.

Blue & Yellow Project

A sustainable clothing brand that needed an affordable ecommerce and operations foundation from day one. We built the Shopify storefront, helped choose the systems around it, and connected the handoffs from inventory to fulfillment.

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Challenge

The team had investor momentum and a new product concept, but no connected system for the website, inventory, manufacturing, fulfillment, or shipping operations.

What we did

  • Built the Shopify store and helped evaluate the platform choices around launch.
  • Set up CIN7 as the ERP for inventory and operations planning.
  • Connected ShipStation and 3PL workflows so ecommerce, manufacturing, and fulfillment partners could work from the same operating plan.

What changed

  • Launched with a modern Shopify storefront for a new sustainable clothing brand.
  • Started with connected ecommerce, ERP, shipping, and fulfillment workflows instead of separate manual processes.
  • Gave the team a more practical operating foundation for product, inventory, and partner coordination after launch.
Up High Studio dashboard overview with redacted invoice metrics and workflow navigation.

Up High Studio Dashboard

A custom internal system that keeps the studio’s delivery, finance, client, and planning work connected in one place.

Challenge

Nine core operating areas — leads, proposals, contracts, invoicing, tasks, projects, expenses, contractors, and long-range planning — were spread across disconnected tools, with no single place to see how delivery and finance lined up.

What we did

  • Built authenticated tools around the studio’s real operating model.
  • Connected related workflows so proposals, contracts, invoices, clients, projects, and expenses could stay visible together.
  • Kept the system extensible enough to support new client tools and AI-assisted workflow experiments.

What changed

  • Reduced tool sprawl across nine core operating areas.
  • Made delivery and finance workflows easier to track from one dashboard.
  • Gave the studio a place to keep experimenting with workflow automation and new tools we can hand to clients.
Fulton Fish Market Cooperative homepage with seafood market hero image and audience navigation.

Fulton Fish Market Cooperative

A navigation and service-path cleanup so distinct audiences could find the right route faster.

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Challenge

Different visitors needed clearer ways into services, products, and next steps without overloading one menu.

What we did

  • Restructured navigation around the main service paths instead of asking one menu to carry every detail.
  • Clarified page emphasis for food-market cooperative needs, barbershop services, custom menswear, and ecommerce paths.
  • Tightened calls to action so each audience had a more obvious next step.

What changed

  • Made the site easier to scan for visitors arriving with different needs.
  • Gave each offering a clearer route without overloading the top-level navigation.
  • Created a stronger foundation for future content and service updates.
Statue City Cruises homepage with New York City ticket search and Statue of Liberty tour content.

Hornblower Statue City Cruises

A focused audit of entry points, SEO, accessibility, 301 redirects, and the other attention-to-detail items that help with conversion.

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Challenge

Ticket entry, metadata, redirects, accessibility, and search presentation needed a prioritized plan the team could act on.

What we did

  • Reviewed UX, SEO, redirects, metadata, accessibility, and conversion path friction across key entry points.
  • Wrote the findings up as concrete fixes the team could ship, not a thick audit deck.
  • Organized the work by practical priority so the team could see what mattered first.

What changed

  • Gave the team a clearer path for making the site easier to find, enter, navigate, and maintain.
  • Connected search, accessibility, and ticket-path improvements to the same operating plan.
  • Turned scattered site concerns into a sequence of concrete fixes.

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